ETHNOPHARM KERRY HUGHES, THE ETHNOBOTANICAL EXPLORER
The EBI (Ethnopharm Biodiversity Incubator) Network
Driving Greater Value into Biodiversity
EBI is a network of companies who are leveraging their strengths to collaborate in the development of new plants and plant products for market. We are Supplychain, Service and Brandholder Stakeholders that share the common belief in the great value of biodiversity.
EBI develops Brands which fulfill not only market demands, but also provide a basis for conservation of biodiverse ecosystems.
BACKDROP
The global nutraceutical industry is a largely plant-based $300 billion dollar industry with forecasted 9.3% CAGR (2021-2028).
With its relatively low barriers to market entry, the nutraceutical market offers a strong and growing opportunity for development.
Yet, although the natural products market is strong, our global biodiversity continues to be threatened. Extinctions are happening at the rate of 1,000 times the natural rate and an estimated 50% of all species may be extinct by 2050, mainly due to habitat loss (through human activity).
Additionally, approximately 30,000 species are used for medicinal and aromatic purposes, not even counting the functional foods that are also consumed; yet few have been developed with clinical research to offer sophisticated ethical nutraceuticals to the market.
Moreover, 80% of the world’s population currently relies on herbal medicines, adding to the significant potential for clinical development of plant-based ingredients.
This vast range of underdeveloped biodiversity represents a reservoir of opportunity for future innovations to meet market needs.
The ethical natural product developments brought forward through the EBI Network will give value to our threatened biodiversity, providing visibility and a basis for re-evaluating biodiverse land values. This shift towards an understanding of the greater value of biodiversity can also provide a basis for land regeneration which can greater serve humanity and the ecosystem.
Becoming an EBI Partner
EBI Partners can be suppliers, brandholders, manufacturers, researchers, service providers and /or investors—basically, any stakeholder of the natural products Supplychain.
We would love to hear from interested partners who are prepared to invest and collaborate in long-term sustainable development of biodiversity in the quest for new natural product ingredients or finished products.
Contact us through the Contact US form on this website for membership details.
Featured Supplychain Partner
EBI Supplychain Partners represent biodiversity from continents world-wide, featuring a range of natural product innovations. As an example, watch our short videos below on projects in Madagascar and Africa.