Biomarkers, Not Buzzwords – The Science Revolution in Supplements
The natural products and supplement industry was built on good intentions, but then the bad actors moved in to take advantage.
In this conversation, Eric Anderson Andersen (CEO of NXT-USA, formerly of NattoPharma and a pioneer behind Vitamin K2 research) lays out a roadmap for how we can finally align natural health with scientific credibility.
From the bread we eat to the bottles on our shelves, Eric explains:
• Where the food system went wrong ; and what “real nourishment” looks like now.
• Why Vitamin K2 is proof that nutrition can do things when built on evidence.
• How bad actors take advantage in “The Tragedy of the Commons”
• The “Four Pillars” of scientific validation that separate real innovation from snake oil.
This episode is a call to integrity…and a reminder that the future of natural products depends on research, transparency, and biomarkers, not buzzwords.
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