Happy Saturday!
As the week comes to a close,Merlin, Co-Director of Ethnopharm,would like to remind you to take time to reflect and […]
A Plant A Day
Regenerative Agriculture: The Proof is in the Field Work ✅ 🤎
Field work on regenerative agriculture is hitting pay dirt: a multi-farm study in NC and GA found that regenerative grazing
“Plants Are The Best Chemists Around”- The deadliest flowers on earth can also be sustainable medicine factories.
💐Two famously deadly flowering ornamentals, wolfsbane and larkspur, may hold keys to powerful new medicines. Scientists have just figured out
What does Biodiversity Have to do With Market Growth Forecasts? 📈 🌿
Every new product line and global campaign translates into real pressure or opportunity on landscapes. Yet our growth forecasts almost
Ginkgo Common Adulterants-
This post series on botanical ingredient adulteration is inspired by the excellent work coming out of the Botanical Adulterants Prevention Program (BAPP)
Just Mapped: Earth’s Hidden Fungal Superhighway 🛣️ 🍄🟫
Beneath our feet lies a fungal superhighway stretching an estimated 68 quadrillion miles…about 110 quadrillion kilometers of arbuscular mycorrhizal networks
EBI Gotu Kola from Madagascar 💚 🇲🇬
(Centella asiatica) EBI ingredients from Madagascar carry extraordinary storytelling potential: a journey from biodiversity hotspot to your bottle that resonates
EBI Cissus quadrangularis from India 💚 🇮🇳
EBI ingredients from India carry a credible CSR foundation: a journey from biodiversity-rich culture to your bottle that resonates with
EBI Aguaje from Peru 💚 🇵🇪
EBI ingredients from Peru carry extraordinary storytelling potential: a journey from biodiversity-rich culture to your bottle that resonates with conscious
Swap “Invisible” Ingredients for Impactful Ones!
🧭 🌿 Most products are built with commodity ingredients that don’t move the needle for the consumer or the brand