All month we’ve been talking about the “sexy” hormones (testosterone, estrogen & progesterone) because that’s what Valentine’s Day hype is built on.
💚 Now that the chocolate is discounted and the flowers are drooping, it’s the perfect moment to give some love to the real command center of your stress response: the HPA axis (hypothalamus–pituitary–adrenal).
➡️ Globally, stress and anxiety are now among the top five health concerns driving supplement purchases, and herbal products for mood and stress are one of the fastest‑growing categories in the entire industry.
The herbal mental‑health supplement segment alone was valued at around 14 billion USD in 2024, with stress and anxiety support making up roughly 36% of that market, and adaptogenic/stress‑support herbs accounting for about 30% by ingredient share.
Adaptogens and calming botanicals are also central to a broader adaptogen market projected to grow from roughly 11–12 billion USD in 2025 to over 16 billion USD by 2030, reflecting a sustained global demand for plant‑based stress support.
In this post, I’m highlighting 10 of my favorite botanicals (plus a couple of thyroid‑supportive allies) that help regulate HPA axis signaling, smooth out cortisol rhythms, and create a more resilient foundation underneath those sex hormones we’ve been obsessing over all month. To see the full carousel, go to the LinkedIn post here:
10 Top Herbs for HPA-Axis Hormone Support-
