🤔 🌿 This year’s SupplySide show was marked by deep industry reflection: from heated debates to sessions trying to sort through the turmoil. It’s no accident my cover slide spotlights the “Trump, Tariffs and Turmoil: Navigating the regulatory reset” session I attended. Several educational forums echoed this uncertainty, highlighting the regulatory and economic headwinds shaping our marketplace.
➡️ Yet, in the face of all this, innovation and energy persist. The industry isn’t just surviving; it’s thriving & evolving…and nowhere was this more evident than the spotlight on Shatavari, which, as I’ve predicted for some time (and explained during my session), firmly claimed its place as the “Herb of the Show.”
A shout out to NXT-USA for sponsoring my session, with a focus on the metrics behind their Xeya Modern Shataveri.
Equally exciting are the strong currents ushering in new categories that have rarely, if ever, shown up before: think GLP-1 support and Longevity. These trends foreshadow a coming era of data-driven, highly personalized ingredient strategies.
If this year’s show is any indication, we’re at the threshold of a revolution in how we think about, formulate, and deliver nutrition and wellness. 🎉 📈 💚 🌿 To view this PDF post visit LinkedIN: https://www.linkedin.com/posts/kerry-hughes-941353_10-top-trends-favs-from-supplyside-25-activity-7390766012855435265-vXnM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAANEoEBzLdbgS9fjLoyZvrkZbXD8Nj5SFM
10 Top Trends & Favs from SupplySide Global ’25-
