If you missed the live stream, you can now catch it on YouTube on demand. This episode explores how ethnobotany, ancestral plant knowledge, and biodiversity-centered sourcing are redefining modern wellness.
Kerry Hughes shares how plants—when respected as both medicine and ecosystem—can support human health while protecting the planet. Brian and Kerry unpack how innovation, ethical sourcing, and regenerative frameworks can coexist with commercial success, and why biodiversity is the most urgent frontier in the natural products industry today.