Continuing to share from my presentation a couple weeks ago on the Naturally Informed panel for “Mushrooms 3.0” called “Grain of Truth: Mushrooms, Labels and the Value of Biodiversity.”
How Do We Fix the fact there are some bad actors out there with diluted adulterated product?
To brands: Tell us what’s in the bottle. The part, the substrate, and the numbers. Disclose them on the bottle.
To buyers and retailers: Ask for the data. Demand transparency. Only stock quality products with proper testing to prove it.
And to everyone: Pay only for real products, because thats how biodiversity keeps its value. Demand a higher standard from the brands you buy from.
🎉 🍄🟫 Lets celebrate the fungi, and lets prove its in the bottle.
To see the full presentation, Register here: https://naturallyinformed.net/2026-supply-chain/