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“Unlike a botanist who studies plants through a scientific lens, an ethnobotanist looks at things like lore and culture to better understand indigenous plants. When developing De Soi, it was important to us that we consider each of our ingredients’ wellness properties, sociocultural usage, and impacts on biodiversity. That’s why we brought in the ethnobotanist Kerry Hughes to help select each of our botanicals, ensuring that we were using both adaptogenic and culinary botanicals that are as good for your body as they are for the Earth.”
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