I’m having a full circle moment – Echinacea holds a special place in my journey, as back in the mid-90s, after DSHEA passed, Echinacea became the first herb to spark a major mainstream boom.
And visiting the PhytoValley reminds me how interconnected the world of botanicals truly is. The journey of this single plant, from indigenous knowledge, to scientific exploration, to becoming a celebrated icon on my Swiss umbrella, shows how plants bridge generations, cultures, and lands.
Whether it’s a simple umbrella or a shared recipe, botanicals continually link people and stories in powerful ways.
Today, walking through the city with my Echinacea umbrella, I’m reminded that every botanical product tells a story…and mine, like the plant itself, is rooted in connection.
Feeling cute with my Echinacea umbrella from the A.Vogel Schweiz company!
