Another gem produced from the American Botanical Council Celebration… an imagined HerbalGram cover featuring yours truly and the incomparable Wayne Copp, Executive Director of the International Office of A Greener World (AGW).
If you don’t yet know AGW, you should. It’s one of the only nonprofit certifiers that walks the talk of Regenerative Agriculture and Animal Welfare; and does it with an approach as real as the farmers they serve. 🌱
When I first met Wayne, he was a UK farmer who would literally jump off his tractor and onto his surfboard, balancing soil and surf long before “work‑life balance” was trending.
The Certified Regenerative by AGW program is truly unique: it’s not a cookie‑cutter checklist but a site‑specific, farmer‑driven certification built around a living Regenerative Plan.
Each farm’s progress unfolds according to its own ecology, its people, and its context = real regeneration, not box‑checking.
They remain the certifier that actually knows farmers…and believes regeneration begins with relationship. You can find them this week at Natural Products Expo booth number 1448🌍🌾
Wayne Copp- ED of AGW International Office
