With SupplySide Global upon us, Las Vegas is about to buzz with the latest ingredient innovations, but let’s pause for a reality check:
The real engines of the $192B+ supplement industry aren’t always the buzzy newcomers…they’re the familiar, mainstream bestsellers that some in the industry might dismiss as “ho hum” or old news.
Yet it’s these top sellers that don’t just define what’s flying off the shelves. They reflect the bedrock values, scientific milestones, and evolving health narratives that built this industry from the ground up.
Why revisit the obvious? Because every “boring” top seller comes with lessons:
➡️ They reveal the foundations of consumer trust and how supplement use has evolved from basic nutrition to supporting longevity, mood, and mental performance.
➡️ They track the history of pivotal discoveries, from the dawn of the microbiome and gut-brain axis, to our growing scientific grasp of neuroplasticity and cognitive health.
➡️ And in a landscape of formulation fads and ingredient hype, they remind us that mainstream does not mean stagnant, these categories are still innovating as science redefines what’s possible.
So before you get completely swept up in novel botanicals, hot delivery systems, and the next big thing, here is a reminder to revisit the roots.
This post spotlights 10 top-selling dietary supplements, with quick dives into:
· Their history of use and mechanism of action
· Market data
· Key scientific underpinnings
If you’re walking the SupplySide floor scouting opportunities, these aren’t relics to overlook…they’re living case studies in how consumer needs evolve and how science continuously redefines “basic” wellness.
See Full Post here on my LinkedIn profile: https://www.linkedin.com/posts/kerry-hughes-941353_10-top-selling-dietary-supplements-activity-7388186298089496576-VHQj?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAANEoEBzLdbgS9fjLoyZvrkZbXD8Nj5SFM
👋 See you in Vegas: where the future of “mainstream” is about to get a whole lot more interesting…
💚 🌿 And don’t forget to come and hear me talk about how Shatavari fits into the Functional Medicine view of Menopause and going over new clinical results from Xeya Modern Shatavari by NXT-USA indicating bidirectional hormone balancing adaptogenic support for women across all life stages (including, but not just menopause). Wed the 29th at 4:30-4:50 at The Product Development Theater, Booth #8011.