Botanical ingredients don’t just need “claims”…
🖼️ They need frames. Some of the frames that show up again and again: · Commodity frame: “just another extract at […]
Traditional Medicine Under Threat ❌ 🌿
Climate change isn’t just reshaping forests ➡️ it’s targeting traditional medicine first. A Nature study just published on Amazonian ethnobotany
English Lavender EO Common Adulterants-
This post series on botanical ingredient adulteration is inspired by the excellent work coming out of the Botanical Adulterants Prevention Program (BAPP)
We never saw this coming! 😲 🌈 ✨
In this Explorer’s Way clip, Dennis McKenna looks back and laughs at how unimaginable today’s world would have seemed to
There may be plastic in your brain right now. 🤔 🥤
A 2025 Nature Medicine study reported brain tissue containing the equivalent weight of a plastic spoon in microplastics…and possibly 50%
Psychedelics are not impressed by our egos.
In this Explorer’s Way clip, Dennis McKenna talks about how psychedelic experiences have a way of stripping away the illusion
Speaking at the Future Nutra Innovation Summit in September on Innovation & Biodiversity ✅🌿
Excited to be speaking at the Future Nutra Innovation Summit (FNIS) on Innovation & Biodiversity. ✅🌿 ➡️ Register today: https://lnkd.in/g9adYC-6 FNIS
Most Hemp-Derived THC Beverages Tested Miss The Mark on Potency
Hemp-derived THC beverages are booming…but are consumers really getting the dose on the label? Future Nutra Foundation (FNF), an independent
Botanical Innovation: Don’t Fall Flat In The Middle-
Many botanical and ingredient stories fall flat for one simple reason: They jump straight from “here’s our extract” to “here’s
What Digitized Ethnobotany Means for Brands🖥️ 🌿 🤔
With RBetno’s ethnobotanical collection now entering a digitized phase, companies working with Brazilian botanicals are gaining access to a much