I once had someone tell me my industry was “Mickey Mouse”…meaning silly and non-essential.
But did you know that the World Health Organization has estimated 80% of people in developing countries (60% worldwide) rely on herbal medicine for their primary healthcare needs? Furthermore, another survey reported that 71% of U.S. adults used herbal supplements to support their health and well-being.
These powerful statistics underscore the global importance of our industry. Not just as a source of healing, but as a vital part of healthcare systems, cultural traditions, biodiversity conservation and economic livelihoods.
From forest collectors to formulators, the herbal sector supports millions and plays a critical role in health sovereignty and biodiversity conservation.
We Aren’t Niche, We Are Essential!
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